Sunday, July 25, 2010

All American Stetson Review

The Stetson name has been big in the cologne world for decades ever since the Coty Company released it in the 1980s; hoping to breathe new life into an old company, All American Stetson debuted in 2009. The thing about Stetson is that it's not so much a classic as it is just old. Modern tastes are vastly different from where they were 20 years ago so some of the formerly popular scents like Coty's 1981 'Stetson original' are now in the category of old man scent. All American Stetson is an attempt to appeal to a younger crowd, but is it worth the purchase?

With a new floral/aquatic scent and Tom Brady as the face of their ad campaign, Coty is trying hard for a new following. All American Stetson doesn't get points for originality; it's not something that shakes the foundations of the designer fragrance world with an innovative new scent. It's similar to others out there, but at least if it's an imitation it imitates some of the best fragrances. Something about it is similar to Aqua Di Gio, but just a little more generic and linear. The scent is long lasting and pleasant. The scent of All American Stetson is an interesting blend of sweet and powdery notes that complement each other while not being overpowering.

When we compare All American, or any Stetson variety for that matter, to top sellers like Armani it doesn't hold up, but when we compare the prices it evens out a little more. Currently the price would seem to reflect that the fragrance didn't catch on. It's not unheard of to find a bottle marked down for around ten dollars. The scent and longevity are good enough to be worth a $10 investment for a nice day at the office scent, but there are better options for a good cheap cologne. The final verdict is that there are certainly good things to say about this fragrance, but no one will be raving about it, and it's not the best out there, but if you want to smell good for cheap you might want to give All American Stetson a try.

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