First lets look at what the product is exactly. This is a device designed to target the forearm muscles. This is not a multi-function piece of equipment; it will not build biceps or give you rock hard abs. It is simply a forearm strengthening device. This is one selling point for the Iron Arms, because there are not a lot of products that specifically target this part of the body. While this is a selling point for some, it's important to mention that some others would say that such investments are foolish because any weight lifting logically uses the forearms, and as such, forearm targeted machines and exercises are unnecessary. This product is clearly geared toward those who feel that they need more strength and definition in their forearms.
If you are one of these people, this is a pretty good product. Essentially the Iron Arms consist of two spring loaded hand grips within a plastic figure eight frame. Reps are performed by twisting at the wrist which compacts the springs creating resistance. The motion can be done clockwise or counterclockwise to impact different muscles. The product does do an excellent job of isolating the forearms, and the impact on the muscles is quickly noticeable as you work.
In terms of the design, the product seems really cheap at first sight, but seems to be sturdy. The hand grips are well designed and comfortable, and the overall design is ergonomic and functional. When it comes down to it, this is a pretty simple device that simply does what it's supposed to. It's nothing revolutionary, but it's pretty good. $19.95 might be a little much for something that accomplishes the same results that could be achieved with weights, but If you're looking for an easier way to target your forearms, the "Iron Arms" might be worth a try.
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